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All our deliveries come beautifully presented, and gift wrapped. As standard they come without a price tag, or physical receipt. So they can be sent directly to another recipient as a present. Receipts are emailed across to the buyer. There is also an option to add a free short gift message at checkout.



Yes! We make and dispatch from the Canada but ship internationally. Please see our rates and other information on shipping on our Delivery & Returns page .



If you want a slight variation on one of our designs, or have an idea for something completely new, please do get in touch via our Contact page or Email. We are always happy to talk about your Special Design.

Please note that we can't accept returns on any special orders.

What Does Gold Plated Mean?

Gold plated refers to jewellery that consists of a thin layer of gold that is applied over the top of another affordable metal, such as copper. The process of gold plating is done through putting the economical metal in a chemical solution that contains gold and then applying an electric current to the piece. The electric current attracts the gold to the base metal, where it reacts leaving a thin gold covering.

Many jewellers will use gold plating as a way to create affordable gold jewellery. As the base metal is less expensive than solid gold, it allows for cheaper production whilst achieving that bold metal look that so many adore.

 Is Gold Plated Real Gold?

Gold plated jewellery is made of both real gold twinned with a different base metal. Whilst these pieces are not solid gold, the plating itself consists of real gold. However, for a piece to be labelled 'gold plated' the layer of gold must be equal to or greater than 0.5 micron.


What is Gold Vermeil?

Gold vermeil, whilst similar to gold plating, has some key differences that make it distinctive. Vermeil is a technique originating in the 19th century, where gold was applied to sterling silver. Gold vermeil is also made through the gold plating technique but requires a thicker layer of gold. In this case, the gold layer must be above 2.5 microns.

Gold Vermeil vs Gold Plated - The Key Differences

When comparing gold vermeil to gold plated, there are many differences that make the two gold types stand apart.

  • Base metal - whilst gold plating can take place on any metal, from copper to brass, gold vermeil has to be on sterling silver. For a sustainable option, recycled silver makes an excellent base.
  • Gold thickness - the second key difference is in the thickness of the metal layer, whilst gold plated has a minimum thickness of 0.5 microns, vermeil has to be a thickness of at least 2.5 microns. When it comes to gold vermeil vs gold plated, gold vermeil is at a minimum 5 times thicker than gold plating.
  • Durability - due to its added thickness gold vermeil is far more durable than gold plating. Combining both affordability and quality.


Both gold vermeil and gold plated jewellery have their own unique advantages. For those wanting a higher quality, but still affordable piece that will endure frequent wear for years to come, gold vermeil is the ideal choice. Whether you're looking for earrings or anklets, gold vermeil is a wonderful option. Whereas, those who switch up their style more often, may wish to experiment with gold plated jewellery due to its slightly lower price point.

Contrasting gold vermeil vs gold plated displays how gold vermeil is a higher quality material to use in jewellery.

Is Gold Vermeil Real Gold?

Like standard gold plating, gold vermeil is also real gold. At JWS we use the highest percentage of gold alloy that can be used to make jewellery, this being 18 carats. We adore gold vermeil and the pieces that can be created from it so much that we use it in both our gold and rose gold jewellery collections.

How to Clean Gold Vermeil Jewellery

Cleaning gold jewellery is easy to do at home. We recommend using a gentle polishing cloth on your gold vermeil pieces, ensuring it is clean and dry. Simply rub your piece in one direction, wiping away any dirt.

How Long Does Gold Vermeil Last?

Due to its thicker gold layer, gold vermeil is a durable option for jewellery pieces. Taking proper care of your favourite pieces, like necklaces and bracelets, will ensure your pieces stand the test of time. There are numerous ways to care for your jewellery, from keeping it clean, to keeping it away from liquids, and even storing it in its own pouch rather than thrown in with other pieces.